Aussie Tees and Special Tennis Promotions

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Lacoste tennis was founded by Andre Gillier and Rene Lacoste in 1933. Gillier was the owner and chairman of France’s largest knitwear manufacturing firm at the time, while Lacoste was a French tennis player and businessman who acquired the nickname “crocodile” because of his on-court persistence. This nickname became the ubiquitous logo for the brand that has come to represent fashion in tennis more than virtually any other brand. Lacoste’s high quality apparel and shoes are known for their stylishness as much as their performance, and the brand has become one of the most recognizable brands in tennis fashion today.

Lacoste polo shirts are perhaps their most famous product, worn on and off the tennis courts by athletes, celebrities, and the fashion forward. The light knit fabric of the polo is perfect for wearing in a match or wearing around town, and the classic, solid color scheme and sophisticated cut ensure that Lacoste apparel can be worn anywhere.

In 1963, Rene Lacoste invented the first steel tennis racquet which gave way to the models we see today. About ten years later Rene invented the damper used on the company’s steel racquets which absorbed vibrations and in turn improved accuracy. But Lacoste settled on making stellar apparel and shoes and in the early 2000s, Lacoste reinvented the classic design to promote the original design of the company’s founder.

With all the style, sophistication, and quality that Lacoste shoes and apparel have to offer, it's no wonder pros like Dominika Cibulkova, Richard Gasquet, and John Isner choose to wear Lacoste on and off court. Long-time ambassador Andy Roddick, now retired, can still be seen sporting their designs - a testament to the timelessness and excellence of the Lacoste brand.

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