Life is Good

The Life Is Good brand began humbly in 1989 out of a van in Boston. Brothers Bert and John Jacobs printed 48 T-shirts with the charismatic "Jake" - a stick figure with an endearing grin, with the words "Life is Good" underneath him - emblazoned on the front and the shirts sold within an hour. Since then, the brand has taken off, and now offers apparel in men's, women's, and kids' sizes, spreading optimism and happiness through every article of clothing it designs.