Strings: Genesis

Genesis is an American company with subsidiaries in Germany specializing in the development, marketing, and production of high-end tennis products. They have one mission and that is to revolutionize the game of tennis with products that make you compete better. Founded by a group of tour level players in 2006, they began to research various strings and their composition. After several years of testing and various data analysis, Genesis was ready to enter the market.
Launched in May 2009 to the public, Genesis has introduced two new polyester strings: the Black Magic and Spin X that are taking the market by storm. All strings are engineered under our specifications. Lab tests are done to test strings in various categories. Strings are taken through vigorous tests to ensure that they perform at optimum level even through the most extreme conditions. Genesis have specialists who continue to test and research new innovations so we can bring the best product to you. Our unique approach is very powerful and has been proven to work. Genesis will strive to change the face of tennis and bring new meaning to the game. Armed with knowledge and experience, Genesis is a new vision for players of all levels.