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The brand name ASICS is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano" - a sound mind in a sound body. Every ASICS product is designed with its founding philosophy in mind. ASICS strives to deliver continuously improving technology, in an effort to learn from the athletic needs of the body. ASICS footwear features the latest innovations like their patented GEL Cushioning System and the Impact Guidance System, designed to enhance the foot's natural movement.
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