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Adidas Body Mapping
Your body can be understood and improved upon.
A principle that allows designers to place the right fabrics in exactly the right place to keep athletes dryer, more comfortable and performing at their peak in all types of weather conditions. Body mapping is a breakthrough concept that analyzes how your body regulates temperature and sweat during exercise. First, Adidas identified the different zones where heat and moisture are released based on gender, body type, and weather conditions. Then they designed performance apparel that meets the specific environmental demands of the tennis court. |
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