Under Armour Brand Breakdown

Under Armour Logo

For our next installment, we present – the Under Armour Brand Breakdown! Through its strategically designed technologies and materials, this sportswear powerhouse has become a staple in workout wardrobes. Read along as we take you through a few of Under Armour’s best and brightest.

UA ChargedCotton

ChargedCotton amps up traditional cotton apparel. Think – all-natural cotton with a super-soft feel that dries faster and provides more stretch. This cotton-blend performance fabric provides top-notch comfort, so you can dominate any workout.

UA HeatGear

Since its start in 1996, apparel with the HeatGear technology has been a classic best-seller for the Under Armour brand. The super-breathable, sweat-wicking material is designed to help regulate body temperature which keeps you cooler, drier, and lighter. The summer sun is no match for this technology, making it a must-have for any sweat session.

Under Armour

UA ColdGear

Under Armour ColdGear can be perfectly described by these two words – weightless warmth. Its composition of light, double-sided fabric keeps the cold out and locks the warmth in without feeling weighed down. Just like HeatGear, it features 4-way stretch, odor control, and quick-dry comfort to perfect its “second skin” feel.

UA MicroThread

MicroThread technology takes moisture-wicking material to the next level. It helps create a cool microclimate that evaporates sweat, without clinging or chafing. Similar to Under Armour’s variety of technologies, MicroThread helps keep you cool, comfortable, and confident.

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