Before there was the Swoosh, before there was Nike, there were two visionaries who pioneered a revolution in athletic gear that redefined the industry. Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with our consumers. Nike is the largest athletic manufacturer and is respected by all countries.
Nike was originally founded as “Blue Ribbon Sports” in January of 1964 by University of Oregon track athlete Philip Knight and his coach Bill Bowerman. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile. However; in 1967 BRS was able to open a retail store in California and continue to pick up steam. By 1971, BRS prepared to launch their own line of footwear which would illustrate the new logo of the Swoosh, created by Carolyn Davidson. The Swoosh was first used by Nike on June 18th, 1971 and since then has become the world’s most recognized logo. The word Nike was derived from the Greek goddess of victory. In 1978, BRS officially renamed itself Nike and brought on tennis legend Ilie Nastase as the first professional athlete to sign with them. Sponsorship of athletes became a key marketing tool in the company’s growth and success.
Within the tennis industry, Nike offers a wide variety of products including apparel, footwear, hats, bags, and accessories. When it comes to these products Nike is generally at the top of the list in quality and customer demand. Nike takes great pride in satisfying its customers and only puts out the very best products in every category. This reflects in their choices of sponsorships as Nike endorses the top players in the game of tennis with Roger Federer, Rafael Nadal, Maria Sharapova, and Serena Williams. These players use a combination of Nike shoes and apparel to stay comfortable while performing at their best.
The Air Zoom Vapor X is the most utilized shoe on both the ATP and WTA tours. It's Nike's flagship matchday shoe and is joined by the supremely stable and durable Zoom Cage 3. Nike also offers state-of-the-art and stylish clothing lines for men and women. All of Nike's clothing technologies enhance a player’s overall comfort level and are designed to deal with sweat better than any other tennis apparel. Click here to see Nike's Sizing Chart.
Being a leader in the sports industry has propelled Nike to the top of the tennis industry, and has created standards that far exceed others. Nike continues to produce the best in tennis apparel, footwear, and accessories. Nike is even using recycled materials to innovate and lead the way in the tennis industry. When it comes to playing with style and performing at your best, Nike is the way to go!
To learn more about the latest Nike products, visit the Tennis Express Blog!
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