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MISSION Athletecare was launched in 2009 and has quickly become a frontrunner in the sports industry for their innovative gear that is engineered to meet the needs of athletes before, during, and after competition. Summed up in its own words, the company strives to “...develop products that solve problems unique to athletes.” MISSION sponsors players from a range of sports, including pro tennis player Serena Williams
, and you can spot their wildly popular Enduracool Towels
at nearly every major competition in the sports arena. MISSION also founded The M Foundation
, a non-profit organization that joins forces with elite athletes and medical professionals to educate young athletes about the benefits of living healthy lifestyles.