Winning is not an end in itself. It is the heart of our company which we want to make a global leader in the market of sports, lifestyle and safety through brands founded on passion, cutting-edge style and technological innovations.
Diadora began as an Italian footwear and apparel manufacturer then with the best quality then expanded around the world to accommodate athletes needs and wants from there apparel and gear. Diadora gives the tennis player the top fashion look of the European style, with universal comfort and quality.
Creativity and imagination have made our company great; research into materials and ways of assembling our products, constant innovation in the development of technologies applied to sports, wellness and safety of the individual and, finally, our style: Italian, visionary, transversal and global, represent our greatest successes.
The word Diadora comes from a Greek word that means “to share gifts and honours." True to word, sharing all successes, combined with a sense of teamwork in the practice of sport at all levels and with a competitive streak that is always respectful of team-mates and opponents are some of the essential principles of Diadora. This romantic and highly principled word, Diadora, is accompanied by a symbol, an ornament, which represents the origins of the company, which are rooted in a craftsman’s laboratory fabricating shoes since 1948. It’s not a flash or the tip of an arrow, as it may seem, it’s more appropriately the stylized version of an open upper: the very main element to make a shoe, whether for sport, leisure or work.