Mizuno joins the crowded U.S. shoe market with the launch of the Wave Exceed Tour 3 and Wave Impulse. In 2017, the Japanese running shoe and sporting goods company boasted $1.76 billion dollars in revenue. It was also in this year that Mizuno started making inroads in professional tennis, when players like Phillipp Kohlschreiber, Marcos Baghdatis, Ivo Karlovic, and Kiki Bertens were decked out head-to-toe in Mizuno tennis shoes and apparel (Bertens has since signed with Fila as of January 2019).
Mizuno controls a healthy portion of the running shoe market, and has brought their successful running shoe tech to the tennis courts. The Wave Exceed Tour 3 is designed to go head-to-head with the top performing tennis shoes in the sport. Billed as an all-in-one, encompassing power, speed, and stability, the Wave Exceed Tour 3 incorporates Mizuno's advanced experience and Wave technology from the running shoe market, and adapts them into a shoe optimal for high-performance tennis.