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Spotlight on Mission Athletecare


Sure, we all know the big brands in tennis – Nike, adidas, Wilson, Prince, Babolat – but there’s one smaller fish who we just had to bring to light. Mission Athletecare is a brand dedicated to enhancing every aspect of your game – protecting your skin, enhancing performance, preventing injury, and speeding rehab. Their products are used by professional athletes in every sport, but one of their most well-known advocates is none other than Serena Williams. Here’s a breakdown of the products she uses from Mission.


As a tennis player, Serena needs to keep her grip at its highest performing capacity, so she uses Mission Power Grip to keep her hands dry and help her get a tight hold on her racquet. Check out Serena using her Power Grip at the Internazionali BNL d'Italia this year (left). Power Grip uses Liquid Chalk Technology to give hands an edge against sweat and an immediately dry grip. It’s non-sticky and made with natural ingredients, to help you perform at the top of your game. And, click here to watch a video of Serena explaining why she loves Power Grip.


Serena also uses the Enduracool Instant Cooling Towel on court at every match. Mission describes the towel as “made from a proprietary performance fabric that instantly cools when soaked with water, wrung out, and then snapped in the air to activate the cooling properties.” It works by absorbing moisture and perspiration into the fabric core, while the radiator-like construction of the fiber circulates water molecules and regulates evaporation of sweat to prolong the cooling sensation.


Mission also offers lip balms and high-performance sunscreens for all playing conditions. Check out some of their products to help you prepare, perform, and recover at your best.


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