Beginning with a simple T-shirt design back in 1996, Under Armour has since grown to be a major player in the athletic gear industry. Through the development and implementation of innovative features, such as with their original sweat wicking shirt, the company continues to help athletes maximize their abilities, and get an edge on the competition.
The Under Armour shoe technologies that we currently have information for include:
3D-Printing, Anafoam, Charged Cushioning®, ClutchFit®, HOVR™, Micro G®, MicroThread, SpeedForm®, and ThreadBorne™.
3D-Printing
Under Armour's 3D-Printing construction method provides state-of-the-art cushioning and support through a highly dynamic lattice network. This unique system redefines underfoot support, and gives athletes a futuristic edge to their performance.
Anafoam
Under Armour's Anafoam is designed to provide a lightweight, customized fit with a supportive feel. This is achieved through anatomically molded foam fused with a flexible mesh.
Charged Cushioning®
Under Armour's Charged Cushioning® is a premier shock absorption and energy return technology. Shoes equipped with this feature ensure less impact with each step, and greatly enhanced bounce back. Athletes can expect reduced stress on their feet and joints as a result, as well as increased responsiveness.
ClutchFit®
Under Armour's ClutchFit® consists of a strategic hourglass-shaped pattern that expands and contracts to better form to the natural curves of your body. This is true in rest and in motion. The end result is an upper that provides enhanced support and responsiveness.
HOVR™
Under Armour's HOVR™ is engineered to stimulate a "zero gravity feel" through greatly enhanced shock absorption and energy return. This is achieved with a compression mesh Energy Web that holds and molds UA HOVR™ foam. The end result is extraordinary bounce back, and reduced impact with each step. The foam utilized is designed to be durable, which makes this technology long-lasting.
Micro G®
Under Armour's Micro G® is a low-to-the-ground cushioning system designed to be lighter and more explosive than traditional foams. In practice, this translates to enhanced responsiveness and natural stability, which means better overall comfort and performance for athletes.
MicroThread
Under Armour's MicroThread technology is engineered to create a cool, moisture-wicking microclimate for your foot. Typically used in shoe uppers, this material does not chafe or cling to your foot, and has the ability to stretch with your movements without absorbing sweat.
SpeedForm®
Under Armour's SpeedForm® technology makes use of lessons learned from state-of-the-art apparel manufacturing techniques to ensure a precision fit and feel, as well as exceptional comfort. One way this is implemented is through a unique molded, seamless heel cup. Similar adaptations can be found throughout shoes that utilize SpeedForm® technology.
ThreadBorne™
Under Armour's ThreadBorne™ is an advanced fabric designed to provide greater breathability and responsiveness. When wearing shoes that feature this technology, athletes can expect a compressive fit that equates to enhanced performance and comfort.
